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Podculture: Northwestern University’s knitting club creates for a cause

 

 

MUSIC: Broke for Free – Something Elated

Northwestern’s Knitwestern loves knitting, good music and (obviously) puns. In this episode of Podculture, find out how Knitwestern came to be, what the club’s mission is and what keeps students coming back to knit another day. 

[Knitwestern meeting] 

ESTHER LIM: At Northwestern, students often gather in groups. 

MIKA ELLISON: To share stories —

ESTHER LIM: Listen to music —

MIKA ELLISON: And occasionally, knit hats based on 20th-century abstract artists. 

[music]

MIKA ELLISON: From The Daily Northwestern, I’m Mika Ellison. 

ESTHER LIM: And I’m Esther Lim. This is Podculture, a podcast about arts and culture on campus and beyond. Today, we’re talking about Northwestern’s very own knitting club, Knitwestern. Listen in, and we’ll take you to a world of fluffy skeins of colorful yarn, clicking needles and crochet hooks.

[music]

MIKA ELLISON: Before the club was officially recognized, Knitwestern got its modest start on the ground floor of the Norris (University) Center during the fall of Founder Sarah Eisenman’s freshman year.

SARAH EISENMAN: I had made a couple of friends through my dorm and through my PA group, and we were like, let’s just start. So we met at Norris, just like in the area by Patty Squared. We would just sit at a table, and I would teach people, and we would just talk — and it was just a small group of people at first. 

ESTHER LIM: She said that after the club received official ASG recognition, the idea of building community through knitting really took off.

MIKA ELLISON: But the club doesn’t just seek to build an insulated knitting community within Knitwestern. 

ESTHER LIM: That’s true. And you can really see the club’s emphasis on contributing to a larger community outside of Knitwestern reflected in one rule that every attendee must follow. For Weinberg freshman Maya Vuchic, it was this rule that made the club stand out. 

MAYA VUCHIC: All of their supplies are intended for other people. If you use their yarn, it’s going to be to make something to be donated. 

MIKA ELLISON: Although Maya hasn’t been able to find the time to be as active in the club since Fall Quarter, she was so drawn to this mission while researching Northwestern that she wrote her “Why NU” essay about Knitwestern. Here’s her reading an excerpt:

MAYA VUCHIC: Beyond the classroom, there are so many opportunities for me to engage with my fellow Northwesterners as well as the greater off-campus community. Take the Knitwestern club, for example. I can embrace my teenage grandma and teach others to do the same. 

ESTHER LIM: According to Sarah, the club has donated hats, mittens, scarves, beanies and even socks to various organizations. 

MIKA ELLISON: For example, they’ve donated to Inspiration Corporation, a group that helps unhoused and formerly incarcerated people get back on their feet. 

ESTHER LIM: — And Broadway Youth Center, which provides resources like homework help, support for writing job applications and healthcare to queer Chicago youth.

MIKA ELLISON: Right now, the club is donating their creations to SOLR, or Students Organizing for Labor Rights, a Northwestern group that advocates to improve working conditions and fairness for campus service workers. 

ESTHER LIM: Sarah considers Knitwestern her “baby.” She said service through knitting is a vision she’s had since high school, when she established Kids Knitting it Forward, her Girl Scouts Gold Award project during her senior year. 

MIKA ELLISON: But even before then, Sarah was captivated by the art of knitting. When she was younger, her aunt bought a “knitting party” —  a professional came over to her house to teach Sarah, her aunt and her aunt’s friends how to knit. 

ESTHER LIM: And, she’s been hooked ever since.

SARAH EISENMAN: Nine-year-old me was absolutely enthralled by this. I don’t really even know what drew me to knitting in the first place. I just know that I always loved crafting. I really love using my hands, and I especially love the idea of using a skill that you have to help someone else — I’m really big on that.

ESTHER LIM: Many club members are drawn to knitting because despite how complicated it can seem, it’s surprisingly easy to get the hang of. Weinberg junior Emma Estberg doubles as Knitwestern’s current president and an applied math major. She said knitting sometimes reminds her of doing math problems. 

EMMA ESTBERG: I feel like knitting is very detail-oriented, which I think math is as well. I wouldn’t say that when I’m knitting, I’m like, ‘Oh, I’m missing math,’ but it’s really interesting. There’s a lot of STEM people in Knitwestern. 

MIKA ELLISON: Knitwestern brings students together from all across campus. Weinberg junior Kaylo Ro says Knitwestern’s schedule makes it accessible to all on-campus students. 

[music]

MIKA ELLISON: Knitwestern’s community includes new learners and veteran knitters alike. Weinberg sophomore Fannie Liang started knitting with her mother and sister and joined knitting clubs in high school. She said Knitwestern was a natural extension of that. 

FANNIE LIANG: It’s definitely a nice space where you can go and relax and knit with other people, and if I need help with something, I can come and ask for that help.

ESTHER LIM: Kayla said she loves Knitwestern because of the flexibility of its schedule. Every week, the club changes their location between North and South Campus. They also alternate between an hour and a half of pure knitting bliss in the afternoon or in the evening to accommodate people’s schedules. But it’s the people in the club that keep her coming back every week. 

KAYLA RO: I have so many good moments of just hanging out and vibing with people. And you get such a diverse group of people who knit and you’re like, I never would have guessed that you knit, but we’re all here now. And you can hear about what everyone’s projects are and also rant about Harry Potter for half an hour as well. 

MIKA ELLISON: The communal aspect of Knitwestern is also tied to its mission of building an on-campus community through the power of intentional, mindful hand-crafting where every stitch, every purl is made with purpose. 

ESTHER LIM: Maya likened the process to making a prayer shawl, where the knitter thinks very consciously about a message or a prayer they want to imbue the shawl with as they knit.  

MAYA VUCHIC: To carry that into a communal setting, when you’re knitting with people and enjoying that time with people, I think that kind of translates a little into what you’re making. You’re able to knit love, as I like to say. You’re able to translate that sense of community into what you’re making. So instead of knitting being a solitary action, you’re making it something that many people can experience together, and that many people can contribute to in a more spiritual sense.

ESTHER LIM: Emma agreed that Knitwestern is special not only because of the atmosphere, but because it’s open to anyone at any time. There is no application, nor is there pressure to attend every meeting. 

EMMA ESTBERG: There’s a great community. Everyone is so nice. We love helping everyone out. We just love chatting about whatever. It’s also very inclusive and open.

MIKA ELLISON: Emma also told us one of her favorite aspects of Knitwestern’s approachable environment. 

EMMA ESTBERG: We have a Knitwestern playlist and anyone can add to it. And this one person in our club adds such funny songs. And I swear, every single meeting, I always press shuffle, every single meeting, — “Cotton Eye Joe” comes on. 

ESTHER LIM: So of course, we had to see for ourselves what knitting was all about  — and maybe even start our own projects — at a Knitwestern meeting. 

[nat sound] 

MIKA ELLISON: I even learned how to knit! I started by casting on a row of stitches… 

[nat sound]

MIKA ELLISON: And moved on to knit a whole two rows of a headband!

ESTHER LIM: Oh yeah! How’s that going?

MIKA ELLISON: I messed up in the middle, and now the headband has a rather large hole in the middle, unfortunately. 

ESTHER LIM: Aw man Mika, I’m sorry to hear that! But you know what, Sarah did tell me that it does take a little while to get knitting truly down to your fingers. But once you do, it’s a whole new world. Like many of the members that we saw at the Knitwestern meeting, you won’t even have to look down at your fingers while you knit. In fact, a whole bunch of them held full-on conversations while they knit!

MIKA ELLISON: We even got to hear the endless collaborative Spotify playlist that plays at every Knitwestern meeting. 

ESTHER LIM: We didn’t hear “Cotton Eye Joe,” but a Minion song did make an appearance. 

MIKA ELLISON: The playlist is a reflection of how tightly KNIT the community is as a whole. Emma also told us Knitwestern has connected her to the wider world of knitting. 

EMMA ESTBERG: I’ve learned a lot more about a community of knitters because I guess before I kind of just wouldn’t do it on my own. But now, like, I’ve learned, there is such a large community out there. Like there’s like, a whole website that’s just for sharing patterns that has these so many members. There’s a bunch of YouTubers and Instagrammers. Like, it’s just a very large community, which I didn’t really know about before this.

ESTHER LIM: Sarah said she feels Knitwestern’s growth has been a reflection of the growing community of knitters everywhere. She appreciates how both the greater knitting community and Knitwestern are breaking traditional images of who a knitter can be. 

SARAH EISENMAN: It’s cool to see the trend that we were experiencing here through the founding of Knitwestern — is kind of modeling and mirroring the pattern in the greater community too, as people realize that I don’t have to be a certain kind of person to access this kind of hobby. 

MIKA ELLISON: Want to learn how to knit, take your mind off of school and surround yourself with the eager chatter of fellow knitters? Knitwestern is ready for you with bins of overflowing yarn. 

EMMA ESTBERG: I currently have all the yarn in my storage unit at my apartment. It’s like six giant bins of yarn because we got a huge donation last year. We’re trying to get a space in Norris to store that because I won’t be here forever.

ESTHER LIM: From The Daily Northwestern, I’m Esther Lim. 

MIKA ELLISON: And I’m Mika Ellison. Thanks for listening to another episode of Podculture. This episode was reported and produced by me and Esther Lim. The audio editor of The Daily Northwestern is Lucia Barnum, the digital managing editors are Will Clark and Katrina Pham, and the editor in chief is Jacob Fulton. Make sure to subscribe to The Daily Northwestern’s podcasts on Spotify, Apple Podcasts or SoundCloud to hear more episodes like this. 

Email: [email protected]

Twitter: @EshL1213

Email: [email protected] 

Twitter: @MikaEllison23

RELATED STORIES: 

— Knit 1, Purl 2: Knitwestern makes its first year count this winter

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— Medill senior’s knitting business raises mental health awareness

New Trailer for Russian WWII Action Thriller ‘Red Ghost: Nazi Hunter’

New Trailer for Russian WWII Action Thriller ‘Red Ghost: Nazi Hunter’

by
January 18, 2022
Source: YouTube

“They say he sent 100 Krauts to meet their maker.” Dark Sky Films has released an official US trailer for the Russian WWII action thriller Red Ghost: Nazi Hunter, formerly known as simply The Red Ghost. This opened in Russia last year and is hitting VOD in the US soon. December 30, 1941. In Vyazma a small group of Soviet soldiers are trying to return to their comrades. They are suddenly caught in an unequal battle with a special unit of the Wehrmacht. None of these brave soldiers was born a hero but they became heroes. And were helped in their battle by the Red Ghost. The myth of the “Red Ghost” is about a lone hero who picks off Nazi soldiers one by one. He seems to be able to vanish almost magically into the forests and even to come back from the dead. Starring Aleksey Shevchenkov, Vladimir Gostyukhin, Yuriy Borisov, Polina Chernyshyova, Wolfgang Cerny, and Michael Gor. Another intense jingoistic war movie from Russia – packed with bloody action galore. The English dubbing they put in this trailer is awful – you’ve been warned.

Here’s the official US trailer (+ poster) for Andrei Bogatyrev’s Red Ghost: Nazi Hunter, from YouTube:

Vyazma, USSR. WWII – December 1941. A mythical lone-wolf fighter, known as The Red Ghost (Aleksey Shevchenkov), roams the Russian forests sniping and killing Nazis one by one. He’s so destructive that a special unit of the Nazis’ Wehrmacht is ordered to specifically find him kill him. Simultaneously, a band of Soviet soldiers behind enemy lines trudge through the snow, hopeful to find safety, warmth and vodka. Instead, they find themselves trapped at a farm and surrounded by the Wehrmacht unit against whom they must fight to the death – but not without the help of The Red Ghost. Red Ghost: Nazi Hunter, also known as just The Red Ghost, or Красный призрак in Russian, is directed by Russian filmmaker Andrei Bogatyrev (also written as Andrey Bogatyryov), director of the films BAgI, Iuda, White Nights, and Wild League previously, plus the TV show “SashaTanya”. The script is by Pavel Abramenkov, Andrey Bogatyryov, and Vyacheslav Shikhaleev. This originally opened in Russia last summer. Dark Sky Films will release Red Ghost: Nazi Hunter direct-to-VOD in the US this winter – stay tuned for the exact date. Is anyone into this?

Find more posts: Foreign Film, To Watch, Trailer

Daniel Radcliffe Explained Why He Doesn’t Want To Play Harry Potter Again For Now

Editor’s Note: BuzzFeed does not support discriminatory or hateful speech in any form. We stand by the LGBTQ+ community and all fans who found a home in the Harry Potter series and will work to provide a safe space for fans. If you, like us, feel impassioned about trans rights, learn more or donate here.

Juliette Binoche is a French Journalist in ‘Between Two Worlds’ Trailer

Juliette Binoche is a French Journalist in ‘Between Two Worlds’ Trailer

by
January 21, 2022
Source: YouTube

“Make the invisible visible.” Madman Films in Australia has released their official trailer for Between Two Worlds, a French drama from writer / filmmaker Emmanuel Carrère. This premiered last year at the 2021 Cannes Film Festival in the Directors’ Fortnight section, and is opening sometime later this year. It is based on French journalist Florence Aubenas’s bestselling non-fiction work Le Quai de Ouistreham, investigating rising precarity in French society through her experiences in the northern port city of Caen. The original French title is Ouistreham in reference to this location. Juliette Binoche stars as Winckler, who goes to live in northern France to research for her new book on the subject of job insecurity by working in various low end cleaning jobs. The cast includes a group of authentic unknown actors, including Hélène Lambert, Louise Pociecka, Steve Papagiannis, Aude Ruyter. The film looks a bit like a Ken Loach drama but made in France, a social realist look at the honest struggles of low income workers. Definitely worth a watch.

Here’s the new Australian trailer (+ poster) for Emmanuel Carrère’s Between Two Worlds, on YouTube:

Marianne Winckler (Juliette Binoche), a well-known author, goes to live in northern France to research for her new book on the subject of job insecurity. Without revealing her true identity, she gets hired as a cleaner, working with a group of other women. In this new role, she experiences financial instability and social invisibility first-hand. But she also discovers mutual assistance and solidarity, strong bonds shared by these behind-the-scenes working women. Between Two Worlds, also known as Ouistreham (referencing Le Quai de Ouistreham) in French, is directed by French writer / filmmaker Emmanuel Carrère, making his second feature after The Moustache previously, as well as lots of writing gigs. The screenplay is written by Emmanuel Carrère and Hélène Devynck, adapted from Florence Aubenas’ novel. This initially premiered at the 2021 Cannes Film Festival last year, playing in the Directors’ Fortnight sidebar. It already opened in France earlier this year, and opens in Australia soon. No US release is set yet – stay tuned. Who’s interested?

Find more posts: Foreign Film, Indies, To Watch, Trailer

What Happened to JK Rowling? Why She’s Cancelled From ‘Harry Potter’

First things first. I am not here to debate whatever “cancel culture” means to you today because, frankly, I do not care. But I am interested in why the need to separate the art from the artist is suddenly crystal clear when it comes to J.K. Rowling and the Harry Potter universe—in a way that it’s not for other once-beloved creators. We’ve been urged to stop streaming Travis Scott’s music following the Astroworld tragedy. And who doesn’t have extremely messy and uncomfortable feelings about revisiting Woody Allen’s filmography?

And yet somehow the internet, as a general vibe, has been able to sever Rowling and her transphobic screeds from the magical world she created with surgical, unambiguous precision. 

Particularly for millennials who grew up alongside the books and then the movies, the series and its characters occupy a uniquely personal place in people’s hearts in the way that only children’s books can. I was nine when I first read The Sorcerer’s Stone just the right age for the richly-drawn world to more than half convince me to expect a Hogwarts letter in two years, and I was 11 when the first film premiered, the same age as Harry, Ron and Hermione. I remember reading an interview with Emma Watson sometime around 2002, when she and I were both about 12, in which she said something like, “it’s a world you want to be real.” And it was. 

Every kid has a special, magical world they live in in their imaginations—Narnia, Middle Earth, Green Gables. It just so happened that this particular generation all had the same one: Hogwarts.

Image: Warner Bros.

Honestly revisiting the books as adults, the holes and problematic aspects of the Wizarding World become more clear. The economic system, for instance, has rightly been called feudal. The Gringotts goblins are uncomfortably close to anti-Semitic charicatures. And no, Quidditch has never and will never make real sense. But none of that really penetrates when you’re 12. The world’s strict sorting and caste system could be seen with adult eyes as slightly fascistic—but when you’re a kid, these are the elements that allow you to put yourself into this world and personalize your experience in it. Hogwarts Houses that reflected your best personality traits and talents, bespoke wands that respond to your unique abilities, and animal patronuses that reveal your soul’s true core—all these things appeal to our need for self-definition and categorization, like your Astrology sign or love language or Meyers-Briggs test results. (I am a Gryffindor with an acacia and unicorn hair wand and my patronus is a Siberian cat, thank you.)

Harry Potter is now, frankly, a world too big and too rich for any one person to have built single-handedly, least of all Rowling herself. 

Because of this, I feel a personal ownership over Harry Potter in a way that I don’t over, say, Louis C.K.’s Louie, a show that I once loved. While other artists are indelibly connected to their own work—how do you separate Bill Cosby from The Cosby Show?—Harry Potter feels, in some ways, like it’s mine alone. Not that Rowling hasn’t tried to claim supreme ownership of the World she generated. 

Image: Warner Bros.

On Twitter, when Rowling isn’t grousing about pronouns and spewing hateful nonsense about trans women, she’s dropping random new canon into the Harry Potter universe. Dumbledore is gay! Hermione could be Black! Hogwarts has no tuition! Uncle Vernon loves Top Gear! She likes to wish happy birthday to Harry and Ginny’s fictional children, and suspects that Lord Voldemort would have evolved beyond the need to eat food. 

But hard as she tries to reclaim it, the Wizarding World is, in many ways, lost to her. Harry Potter fan-fiction has flourished online, becoming a genre of its own. Quidditch is now a real-world sport with gameplay rules edited for logic and, ironically, extremely progressive regulations on gender homogeneity within individual teams. People have gotten Harry Potter tattoos and themed weddings—including my own sister. And many have taken the actors and film creators as Harry Potter standard-bearers rather than Rowling herself. She was not even invited to the 20th Anniversary Reunion Special on HBO Max. 

I admit that at first, I had a hard time reconciling the world that meant so much to me as a child and adolescent with the more troubling one I see as an adult—and especially its creator. But Harry Potter isn’t just a series of books anymore. It’s a commercial industry, a media conglomerate, a culture, and a community. It is now, frankly, a world too big and too rich for any one person to have built single-handedly, least of all Rowling herself. 

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Johnny Depp, Amber Heard libel trial is nothing short of a media circus

WARNING: This story contains details of intimate partner violence.

Johnny Depp testified in his defamation case against ex-wife Amber Heard last week. The trial — which is being live streamed on the Internet for all the world to see and consume — has prompted nothing short of a media circus.

Depp is suing Heard for $50 million US, claiming that a 2018 op-ed she wrote for The Washington Post clearly refers to their marriage due to her previous, public claims that he had abused her. In the piece, Heard calls herself a “public figure representing domestic violence.” Depp denies the allegations. Heard has filed a countersuit for $100 million US.

In addition to a live broadcast, celebrity witnesses from Elon Musk to James Franco to Paul Bettany are set to testify both for Depp and Heard, being held in Virginia’s Fairfax County Courthouse.  A social media campaign in support of Depp has erupted on Twitter and TikTok.

The case’s high-profile nature, paired with the sensational coverage of unpleasant details, is a remarkable instance of public engagement with the private lives of movie stars — more access than the paparazzi, and far less flattering than Instagram.

That’s what makes the frenzy around Depp and Heard an outlier of celebrity court trials, experts say.

Televised trial leads to ‘performances’

Depp demonstrates how he claims he shielded himself from an alleged attack by his ex-wife Amber Heard as he testifies during his defamation trial against Heard, at the Fairfax County Circuit Courthouse in Fairfax, Virginia, on Wednesday. (Evelyn Hockstein/Pool/AFP via Getty Images)

Depp’s defamation case against Heard is being streamed by Court TV, a digital network dedicated to live coverage of legal trials in the U.S. Having a camera present in the courtroom can impact the way that a person behaves during their testimony, according to experts.

“Johnny Depp is giving, literally, a lesson in acting every time he gets up on the stand,” said Paula Todd, a journalism professor at York University and lawyer from Toronto.

The televised trial is a “massive technological amplification” of typical audience interest in the lives of famous people, Todd said, adding that a televised court trial is unusual. 

Watching the network’s coverage, it would be easy to mistake the proceedings for a wrestling match. Anchors assure the audience that during a “brief intermission” they’re “not gonna miss a thing.” After a particularly salacious detail, they ask, “Can it get any worse? Tune in later to find out.” Court TV did not respond to an interview request in time.

Though the trial is free and accessible for public consumption, the courts haven’t granted access for entertainment purposes, Todd said. 

“It’s being broadcast because we have the right to a public court system.”

Heard speaks with her legal team as Depp returns to the stand after a lunch recess. Heard has filed a countersuit against Depp for $100 million US. (Jim Lo Scalzo/Pool Photo/The Associated Press)

The decision to allow cameras into the courtroom is an administrative one that rests with the sitting judge. However, either party can leverage the presence of cameras to their advantage, Todd said.

“I do think it’s helping [Depp],” Todd said. “I do think it’s engendering public sympathy for him, because people like him as a performer.”

While being cross-examined by Heard’s lawyer this week, Depp made several ill-advised jokes. 

When asked about drug use, he told the court that he offered singer Marilyn Manson a pill “so that he would stop talking so much.” In response to a video where Depp could be heard acting erratically, he said, “I did assault a couple of cabinets, but I did not assault Ms. Heard.”

Headlines overshadowing assault allegations

Heard looks on during the defamation trial in the Fairfax County Circuit Courthouse. (Jim Watson/Pool/AFP via Getty Images)

Both Heard and Depp have accused the other of physical and psychological abuse. In court filings, Heard said that Depp assaulted her throughout their relationship, and Depp maintains that she was the aggressor. 

In 2020, Depp lost a libel suit in which British tabloid The Sun called him a “wife-beater.” Heard was the primary witness in that trial.

“I think it’s very possible that a case like this could have a discouraging effect on anybody who wants to come forward, any abuse survivor,” said Andrea Gunraj, the vice president of public engagement at the Canadian Women’s Foundation. 

“It’s very important to take a step back and see that a lot of this violence happens in relationships where there’s a power imbalance.”

WATCH | Johnny Depp loses his libel case against British tabloid:

Johnny Depp has lost his court case against a British tabloid that labelled the actor a “wife beater.” The judge said he believed the claims were “substantially true.” 1:52

According to a Statistics Canada report published in 2019, 4.2 per cent of women and 2.7 per cent of men were survivors of domestic violence. Overall, 80 per cent of survivors said that they did not report their abuse to police.

“These dynamics are often written as passion, written as strong feelings, but they are actually dynamics that are unacceptable,” Gunraj said. In the past, Heard and Depp had referred to their relationship as “passionate and volatile, but always bound by love.”

The Canadian court system — which is friendlier to plaintiffs than the U.S. system, because it puts the onus of disproving defamation on the defendant — should not be judged based on what we’ve seen in the case of Depp and Heard, said Todd.

“It’s important to try to remember that you’re not a bad person when you have been abused,” she added. 

“It has everything to do with the people who are trying to maintain their own power, and you just happen to be a part of it.”

Social media amplifying the trial

Spectators showing support for Johnny Depp and Amber Heard outside of the courthouse on April 11, 2022. Observers say the livestreamed trial has become a frenzy because fans are getting such unvarnished access to the lives of celebrities. (Paul Morigi/Getty Images)

For Samita Nandy, a Toronto-based celebrity scholar, the case stands out because of the role that social media has played in amplifying it.

“In terms of the social media presence, what really stands out for me is the blurring of lines between the private and public spheres,” Nandy said.

A Twitter hashtag in support of Depp was trending last week and a TikTok hashtag in support of Depp has racked up 3 billion views to date. 

Nandy, who is the director of the Centre for Media and Celebrity Studies in Mississauga, Ont., said it reminds her of Britney Spears’s legal efforts to end her conservatorship because of how the pop star used Instagram to connect with fans. 

“I think, for this celebrity couple, the engagement with fans was very important.”

Depp waves inside a courtroom at the Fairfax County Circuit Court, the day that the jury heard opening statements. (Brendan Smialowski/The Associated Press)

About 25 years ago, media began using both regular people for entertainment and increasing its coverage of backstage moments in celebrity life, according to Evie Psarras, a feminist media scholar based in Chicago.

“For decades now, and with the advent of social media, we’ve been conditioned to overshare our own private moments and demand that celebrities do the same,” Psarras wrote by email. She noted that reality TV series have some roots in court television.

For fans who are fascinated by the authenticity of a celebrity persona, the Depp and Heard case is an exceptional instance of highly protected private lives coming to the fore.

“Privacy is considered a privilege today, not a right. This live streaming of the court case is a perfect picture of the state of our relationship to celebrity,” Psarras added.

 “I don’t think people are looking for ethics here. They’re not looking for morality … essentially, they’re consuming the celebrity and it has to do with instant gratification.”


Support is available for anyone who has been abused or assaulted. You can access crisis lines and local support services through the Ending Violence Association of Canada database. The Canadian Women’s Foundation’s Signal For Help is a silent, one-handed gesture to use in a video call to indicate that you are at risk of violence at home. ​​If you’re in immediate danger or fear for your safety or that of others around you, please call 911.

Harry Potter and the Secrets of Effective Taxonomy for Digital Experience



PHOTO:
Ryan

Digital experience done well looks a bit like magic. Poof! Your DXP or content platform just delivered personalized content to the right customer at the right moment. Amazing.

But magic isn’t effortless. Look at Harry Potter, who spent six years at Hogwarts perfecting his spells and potions. Just like Harry, marketers and content strategists need to put in some grunt work before they can do fantastic things. They need to build a foundation for digital experience, and that foundation is taxonomy.

Harry Potter and his world of wizards and beasts, as it turns out, can help us understand how to create an effective taxonomy. Read on to reveal four taxonomy secrets.

Why You Need a Taxonomy for Digital Content

First a quick primer: A taxonomy is a scheme of classification, a way to organize digital content using clear, logical categories and associated tags. You create a taxonomy by assembling a vocabulary of terms, placed into a hierarchy with different levels of categories and subcategories. Then that taxonomy is baked into the back-end of your CMS or digital platform, allowing you to categorize and tag every content element or asset — by product line, by topic, by content type, by customer journey stage, and so on.

A non-Harry Potter example of a multi-hierarchical taxonomy, with four separate hierarchies, each up to four levels deep.PHOTO: iStockphoto

With a taxonomy in place, you can unlock the magic of your digital platform. Here are just a few of the possibilities:

  • Deliver personalized content experiences to each visitor, based on their behavior or customer attributes.
  • Create dynamic pages that bundle and reuse content, assembling them by topic.
  • Add “related content” CTAs to pages, driving further engagement.
  • Help chatbots and other AI-powered tools to answer questions effectively.

But remember the grunt work I mentioned at the beginning? You have to get through that first before you can deliver these types of content experiences. Creating a taxonomy isn’t a simple task that you can wrap up in one afternoon. It takes effort and a smart approach.

So where do you start?

Related Article: Why the Lift-and-Sift Approach to Content Migration Doesn’t Work

Taxonomy Secret #1: Enter the Mind of Your Customer

Start with your customers, both internal and external. A good taxonomy captures how they think about your content and how they might organize it — rather than how you’d organize it. If you build your taxonomy in a vacuum, without customer input, it won’t reflect how your users will look for information once they reach your platform. It won’t incorporate the terminology they prefer.

You can enter the minds of your customers in one of two ways:

  • Use legilimency, a form of magic that allows you to probe another person’s mind and read their thoughts, like Voldemort did to Harry in Harry Potter and the Order of the Phoenix.
  • Or just ask them to help! Would they be willing participate in a little taxonomy exercise or stakeholder interview? Maybe sweeten the deal with a Starbucks gift card.

Taxonomy Secret #2: Let Your Cards Reveal the Truth

A range of tools and techniques can help you build a customer-centric taxonomy. My favorite approach to getting customer input is through card sorting. This time-tested exercise asks participants to organize content topics — one on each “card” — into groups that make sense to them, and then to name each group in a way that they feel accurately describes the content. This is called an open card sort.

To illustrate how it works, let’s dive into a Harry Potter card sort exercise. Imagine a pile of index cards, each with the name of a human or beast from the Harry Potter universe.

PHOTO: iStockphoto

What are all the ways you could group the characters together? In a complex fantasy world like Harry Potter, you’ve got lots of options.

PHOTO: iStockphoto
PHOTO: iStockphoto
PHOTO: iStockphoto

Taxonomy Secret #3: Embrace Agreement … and Disagreement

The three Harry Potter examples above reveal several important takeaways for your own taxonomy development:

  • Expect a diversity of categorizations and groupings. Sorting by job (students, teachers, etc.) isn’t necessarily more correct than by magical type (beings, beasts, etc.). When you perform a card sort with your stakeholders, you’ll likely get a diversity of approaches. That’s a good thing.
  • Agreement and disagreement are both helpful. Strong agreement (for example, if most participants categorize Harry Potter characters by magical type) may indicate consensus around a single categorization framework. But disagreement allows us to understand alternative ways to categorize the same information.
  • There is room in your taxonomy for multiple approaches. In a multi-hierarchical taxonomy (see example above), you don’t have to make hard choices and jettison a well-defined grouping. Your digital platform can organize content in as many ways as you need: by product line, industry, journey stage … or Hogwarts house.

Taxonomy Secret #4: Analyze and Test

The process of taxonomy development is both art and science, with a sprinkling of magic. But don’t shortchange the science and research part. Your card sorting results will require a rigorous analysis to identify areas of agreement around classifications. For example, a similarity matrix can reveal the cards your participants paired together in the same group the most often. Dendrograms and cluster analyses can illustrate potential groupings.

Example of a similarity matrix for taxonomy analysis.PHOTO: iStockphoto

Once you’ve mapped out your taxonomy’s hierarchies and categories, it’s time to test them. Take individual pieces of content and apply your taxonomy tags and categories. Does the system work consistently? Are any terms redundant? Is there any content that doesn’t fit your labels?

PHOTO: iStockphoto

Hermione passes the taxonomy test! (And if you know anything about Hermione, this is no surprise.)

Related Article: How You Can Learn to Love Content Optimization

Final Taxonomy Takeaways for Muggles

In my experience, taxonomy is one of the most overlooked elements of digital strategy. That’s too bad, because the effort applied in developing a solid taxonomy pays off in profound ways. Digital content is the centerpiece of your marketing strategy, and a taxonomy allows your content to be:

  • Accurate: The standardized nomenclature provides consistent labels for all your content and assets across all formats.
  • Flexible: Using a tagging system means that content can be reused more easily — for example, bundles of topical theme-driven content can be gathered instantaneously and related content accurately associated.
  • Found: When a taxonomy is used to standardize copy and tag content, it means that your site is more likely to have accurate search results and get users what they want.
  • Easy: When the editorial and production staff has a clear sense of the content and how to use it, they are more likely to maximize its potential.

If you’re convinced that taxonomy is worth the trouble, then wave your magic wand and get started. Good luck!

Alamo Drafthouse Screening Prince’s Sign o’ the Times Concert Film

Prince’s Sign o’ the Times is returning to the big screen via Alamo Drafthouse this spring. The theater chain has announced that a 4K restored edition of the 1987 concert film will appear for a limited run in theaters nationwide beginning Friday, April 1.

Shot mostly at Prince’s famed Paisley Park studios, the Sign o’ the Times film captures the band that toured in support of the record that year. It had a short original run and, like much of Prince’s material, had not always been easily accessible online. Sign o’ the Times got a “super deluxe” reissue in 2020, which included previously unreleased material from the late artist’s archives. 

Revisit Pitchfork’s interview with Sign o’ the Times cover photographer Jeff Katz, “What It Was Like to Be Prince’s Personal Photographer.”

Content

This content can also be viewed on the site it originates from.

Broadway’s Harry Potter and the Cursed Child Will Celebrate Each Hogwarts House With a Special Performance

The Tony-winning Broadway production of Harry Potter and the Cursed Child will again celebrate the four Hogwarts houses with a special performance dedicated to each house.

For the uninitiated, Gryffindor, Slytherin, Hufflepuff, and Ravenclaw are the four living and learning communities for Hogwarts students, named after the wizarding school’s four founders. Ravenclaws will be celebrated March 23, Hufflepuffs on March 30, Slytherins on April 6, and Gryffindors on April 13 at the Lyric Theatre.

Ticket buyers will have access to a limited number of $79 orchestra and dress circle seats. The first 100 audience members who arrive early on each Wednesday evening will receive early admission to the theatre at 5:30 PM with access to concessions, the gift shop, and AR experiences. They will also receive a special gift and the opportunity to participate in the house pride costume contest. Tickets for these performances can be purchased by clicking here.

The newly condensed, one-part production of Harry Potter and the Cursed Child opened December 7, 2021, at the Lyric Theatre following the COVID-19 pandemic. Previews began November 12.

Harry Potter and the Cursed Child first opened on Broadway as a two-part experience April 22, 2018. The production would go on to be nominated for 10 Tony Awards, winning five, including Best Play.

Based on a new story by J.K. Rowling, Jack Thorne, and John Tiffany, Harry Potter and the Cursed Child is a play by Thorne, directed by Tiffany.

The production also features movement by Steven Hoggett, set by Christine Jones, costumes by Katrina Lindsay, music and arrangements by Imogen Heap, lighting by Neil Austin, sound by Gareth Fry, illusions and magic by Jamie Harrison, and music supervision and arrangements by Martin Lowe. U.S. casting is by Jim Carnahan.

<a href='http://www.movierental.com/link/potter'>Harry Potter</a> and the Cursed Child_Broadway_Production Photos_2021_James Romney and Brady Dalton Richards_HR

Check Out New Photos of Harry Potter and the Cursed Child on Broadway

8 PHOTOS

<a href='http://www.movierental.com/link/potter'>Harry Potter</a> and the Cursed Child_Broadway_Production Photos_2021_David Abeles, Jenny Jules, and Nadia Brown_HR
<a href='http://www.movierental.com/link/potter'>Harry Potter</a> and the Cursed Child_Broadway_Production Photos_2021_Brady Dalton Richards and James Romney_HR
<a href='http://www.movierental.com/link/potter'>Harry Potter</a> and the Cursed Child_Broadway_Production Photos_2021_Brady Dalton Richards, Michela Cannon, and James Romney_HR
<a href='http://www.movierental.com/link/potter'>Harry Potter</a> and the Cursed Child_Broadway_Production Photos_2021_James Romney and Brady Dalton Richards_HR
<a href='http://www.movierental.com/link/potter'>Harry Potter</a> and the Cursed Child_Broadway_Production Photos_2021_James Romney, Brady Dalton Richards, and cast_HR
<a href='http://www.movierental.com/link/potter'>Harry Potter</a> and the Cursed Child_Broadway_Production Photos_2021_Brady Dalton Richards_HR
<a href='http://www.movierental.com/link/potter'>Harry Potter</a> and the Cursed Child_Broadway_Production Photos_2021_Lauren Nicole Cipoletti, Brady Dalton Richards, and James Romney_HR
<a href='http://www.movierental.com/link/potter'>Harry Potter</a> and the Cursed Child_Broadway_Production Photos_2021_Edward James Hyland_HR

Ain’t It Cool News: The worst movie review ever written is still poisoning the air.

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