Online movie rental is a simple concept with some far-reaching implications. When you subscribe to an internet dvd rental service, you have access to a large library of dvd rentals that are shipped right to your door. Although the number of dvd’s you can have out at a single time may vary, you are entitled to unlimited rentals and there are no late fees. For consumers, this is a cost effective and affordable way to enjoy movies without breaking the bank.
It works like this… A subscriber of an online rental service must create an online list of movies he or she wants to see. Depending on the customer’s subscription package, from one to five of these movies are posted to them. After watching these movies, the customer can ship them back to the company in special envelopes with prepaid postage.
Consumer benefits of this service are two-fold. Since there are no late fees incurred through such a service, they can keep a movie indefinitely without increasing their costs. This ease of use is especially apparent in companies like Blockbuster which links their new online subscription service with their established brick and mortar infrastructure. Blockbuster customers can exchange films using the supplied envelopes or at an in-store location if they want their next movie immediately.
Another consumer benefit of such services are dramatic increases in movie selection. By removing the issue of shelf space, online rental services increase their potential titles exponentially. Netflix, the most popular online rental service, boasts over 100,000 unique titles, an extensive library which can continue to grow.
Many members of these internet dvd rental services also report that they enjoy the social aspects of these sites. Instead of wondering if a movie is worth the time, you can read reviews and participate in discussions with other members who have already seen it.
But what does all of this mean for your local rental store? Large chains like Blockbuster have started diversifying into online rental services to better fulfill market demand. But local rental stores that don’t have such a widespread infrastructure in place or the capital to create it are threatened by these services. Ultimately, it will be the market that decides their fate.
As a consumer, using an online dvd rental service is a great way to save time and money. As these services evolve to include more options, you may just find them one stop shops for all of your entertainment needs. For now, the ability to rent as many movies as you’d like and the convince of home delivery has made these services very popular with many happy customers.
-By: Bob Barlowe
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