Danielle Partis
News Editor
Friday 5th November 2021
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Harry Potter: Magic Awakened has generated over $228 million across Google Play and the Apple App Store in the two months since it launched, according to data from Sensor Tower.
The mobile title, published by NetEase, launched in selected Asian territories (China, Hong Kong, Taiwan and Macao) on September 9, and is already the second-highest grossing mobile game using the Harry Potter IP.
For comparison, Jam City’s Hogwarts Mystery is the highest-grossing, and has generated $342 million in lifetime revenue globally since its launch in April 2018. Harry Potter: Puzzle Spells, from Zynga takes third place, and has made $135 million globally since its September 2020 release.
Harry Potter: Wizards Unite has made significantly less — since its launch in June 2019, Niantic’s AR game has generated $39.4 million, with $4.1 million of the total made in 2021. For context, Niantic’s flagship, Pokémon Go, is closing in on $1.1 billion in revenue this year alone.
It’s the biggest launch for a Harry Potter mobile title too. In its first month, Magic Awakened generated $180.7 million. Hogwarts Mystery generated $32.6 million during its launch month, and Wizards Unite made $12.3 million.
The totals do not include revenue from third-party Android stores in China or other regions.
Earlier this week, Niantic announced that it would be closing down Wizards Unite on January 31, 2022. The game will be removed from various app stores on December 6, 2021.
In a blog post, the company said that “not all games are meant to last forever.”